7 Google Ads Mistakes That Waste Your Budget in Gujarat

Google Ads can bring fast leads, but it’s also easy to waste your money without the right strategy. In fact, 72% of small businesses fail to measure ad performance effectively. Here’s how to avoid the most common (and costly) Google Ads mistakes.

Top Mistakes to Avoid

1. No Geo-Targeting

  • Only 44% of advertisers use proper location targeting. Focus on Gujarat cities like Ahmedabad, Surat, or Vadodara.

2. No Conversion Tracking

  • Without conversion tracking, you’re flying blind. Add Google Ads and GA4 tags to monitor form fills, calls, and purchases.

3. Poor Quality Score

  • Higher quality scores = lower CPC. Improve landing page relevance, speed, and ad copy.

4. Broad Match Keywords Without Negative List

  • This can lead to irrelevant clicks and wasted budget.

5. Lack of A/B Testing

  • Only 17% of Google Ads campaigns regularly test ads. A/B testing headlines and CTAs can improve CTR by 40%.

6. Not Using Ad Extensions

  • Sitelinks, call extensions, and location info boost CTR by up to 20%.

7. Ignoring Mobile Optimization

  • Over 58% of paid clicks come from mobile. Your ads and landing pages must be responsive.

Conclusion

Don’t let simple mistakes burn your ad budget. As a leading digital marketing agency in Ahmedabad, we help Gujarat businesses run smarter, more profitable Google Ads campaigns.