Google Ads can bring fast leads, but it’s also easy to waste your money without the right strategy. In fact, 72% of small businesses fail to measure ad performance effectively. Here’s how to avoid the most common (and costly) Google Ads mistakes.
Top Mistakes to Avoid
1. No Geo-Targeting
- Only 44% of advertisers use proper location targeting. Focus on Gujarat cities like Ahmedabad, Surat, or Vadodara.
2. No Conversion Tracking
- Without conversion tracking, you’re flying blind. Add Google Ads and GA4 tags to monitor form fills, calls, and purchases.
3. Poor Quality Score
- Higher quality scores = lower CPC. Improve landing page relevance, speed, and ad copy.
4. Broad Match Keywords Without Negative List
- This can lead to irrelevant clicks and wasted budget.
5. Lack of A/B Testing
- Only 17% of Google Ads campaigns regularly test ads. A/B testing headlines and CTAs can improve CTR by 40%.
6. Not Using Ad Extensions
- Sitelinks, call extensions, and location info boost CTR by up to 20%.
7. Ignoring Mobile Optimization
- Over 58% of paid clicks come from mobile. Your ads and landing pages must be responsive.
Conclusion
Don’t let simple mistakes burn your ad budget. As a leading digital marketing agency in Ahmedabad, we help Gujarat businesses run smarter, more profitable Google Ads campaigns.